Barcode Label Printers

Thermal Transfer vs Direct Thermal Printing

Thermal printing is heavily utilized across all industries and printing environments—but what is the difference between direct thermal and thermal transfer printing, and which is the right technology for you? Let’s briefly define both print methods. Thermal transfer printing utilizes a ribbon. Ink from the ribbon is transferred to the label material creating the barcode or human readable text and imagery. Thermal transfer printing is the most widely used print method for barcode printing. Direct thermal printing does not have a ribbon, this printing method applies heat directly to a specialty heat sensitive label material.

Direct thermal printers do not require any inks or ribbons, however, this print method is not suitable for harsh environments. It cannot resist chemical or severe temperature exposure, and is most often used for temporary applications. Thermal transfer printing tends to be our preferred method, as it can create a significantly more durable label. You can earn more about these two print methods in our full comparison here.