When an LCD is used in a high ambient lighting area, outdoors or even in direct sunlight a normal brightness display becomes almost unreadable. Most people have experienced this phenomenon using their mobile phones, tablets, and notebooks outdoors or when sitting near a window on a sunny day. The display looks hazy, dark, and may even have a halo over the screen. As an individual you have the option to turn the hand-held device to shade it from the bright light to read the information. Could you imagine passing at mid-day by a street-side shop with a display showing their products advertising sales items or specials, but the display can’t be read. The customer would not know what messages the shop is trying to deliver. A missed opportunity to make an impression on a potential customer. All the money spent on the advertisement and equipment but did not capture the attention of the customer because the display was too dark. A sunlight readable LCD displays, also known as a high brightness display are designed to operate in an outdoor setting or in direct sunlight. These products are designed to be very rugged and durable to meet the most the challenging environmental conditions. These are a must have requirement when developing industrial displays used in environments such as oil and gas, marine, military, agriculture where a product must perform for long periods of time.
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